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How Sports Leagues Learned to Love Creators Instead of Fighting Them

In summer 2021, Matt Scharf and some of his guy friends were playing a round of golf at a leafy course near Austin, Texas, when they arrived at the 14th hole, a 290-yard uphill par 4. Clad in a busy Hawaiian-print polo and a trucker hat, Scharf thwacked a drive straight down the fairway to the ...

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