Started by ex-Meta Adam Raz and Udi Avital, ex is core to sports-tech.ex (https://weareex.com) is a new venture lab for sports-tech and digital health, fitness, nutrition, and wellbeing. With a centralized marketing engine the co-founders, Adam Raz and Udi (Ehud) Avital, hope to grow sports and wellness businesses faster. Backed by years of experience at Meta, Raz and Avital propose a robust, data-driven process for fast growth, from research and testing to launch and scaling.Adam Raz, ex-Meta Vertical Lead for the past seven years and seasoned Growth Marketer, developed measurable growth methods and frameworks. Udi Avital, ex-Chief Creative Officer of Meta in Israel in the past nine years, led the development and global scaling of Meta’s creative frameworks and products, among them Meta Reels Studios, DR Anatomy, Hooks Factory, SounDR Library, and more.